Interactive media is a research field and concept focused on media systems where the user's actions influence the content or experience, establishing a reciprocal relationship. This domain investigates the design, implementation, and socio-technical implications of systems characterized by user agency, dynamic content generation, real-time feedback, and adaptable interfaces, examining their impact on communication, interaction patterns, and user engagement. Its significance lies in understanding evolving forms of human-computer interaction and the transformation of media consumption and production in digital environments.